September 9, 201411 yr It's your move, Gigabyte We've heard time and again that things are getting super competitive in the motherboard business. In terms of the top spot, there are really just two top-tier players, those being Asus and Gigabyte, and last we heard, Asus held a slight lead in shipments as the two companies head towards a photo finish. Not looking to leave anything to chance, it's being reported that Asus cut its motherboard pricing by up to 10 percent in order to keep its global market share. That info traces back through Digitimes, which itself is citing a Chinese-language Economic Daily News (EDN) report. According to the report, these are retail prices of Asus' own-brand boards that have been cut anywhere from 5-10 percent, so you should be seeing lower prices on store shelves. It's estimated that Asus has shipped 10.4 million of its own-brand boards in the first half of 2014; the company's goal is to ship 22.1 million motherboards by the end of the year. This price cut play by Asus could get the company there. If so, it will come at the expense of Gigabyte, which may now see its motherboard shipments fall below its goal of 5.5-6 million units. According to the report, Gigabyte is now likely to end the year with 20 million motherboard shipments rather than 21.5 million as originally predicted. Follow Paul on Google+, Twitter, and Facebook View the full article
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