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The Less Obvious Reason 'Titanfall 2' Might Be Failing

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The Less Obvious Reason 'Titanfall 2' Might Be Failing: Presumed Xbox One Exclusivity

 

It’s unclear what the future holds for Titanfall 2, Respawn’s new critically acclaimed shooter that has so far underperformed sales expectations dramatically, causing EA’s shares to slide. While EA has been playing up the game’s warm reception while dodging questions about sales, it’s unclear what’s next for the series. When Respawn’s CEO Vince Zampella was asked about the situation, while sitting next to an EA rep during a Glixel interview, we got this fantastic exchange:

GLIXEL: Will you make another Titanfall game?

ZAMPELLA: We don’t know yet. The game is, critically, a huge success. We’re really happy with all the reviews and the positive sentiment. Sales, it’s too early to tell. We’d definitely like to tell more of the story and the universe. I think it’s pretty safe to assume that we’ll explore more of it. EA might have announced more. Devin?

EA PUBLICIST DEVIN BENNETT: What we’ve said is we’re committed to the franchise.

ZAMPELLA: So, whatever the Frack that means.

So the mood around the game seems to be a bit…frosty, and everyone’s been trying to dissect exactly what went wrong, and why such an acclaimed game can be performing so terribly.

The obvious answer is that the release date was terrible, with the still-fledgling franchise being put up not only against every other heavy hitter in the fall from Call of Duty: Infinite Warfare to Skyrim Special Edition, but also EA’s own Battlefield 1, which released just a week before Titanfall 2 dropped, vacuuming up money from potential customers.

 

I fully believe that first and foremost this has been the major problem with Titanfall’s sales woes, but it occurred to me yesterday that there may have been another unique communication problem here.

 

http://www.forbes.com/sites/insertcoin/2016/11/18/the-less-obvious-reason-titanfall-2-might-be-failing-presumed-xbox-one-exclusivity/#442801b97f71

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This game is available for $30 already at walmart for consoles.

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