October 18, 200619 yr Gamasutra has done a Q&A with CEO of IGA Justin Townsend on how the ad monitoring REALLY works. Putting an end to rumors that EA is monitoring your computers personal files. IGA's In-Game Ad Capture Specifics Specifically, IGA's software uses the IP address for geotargeting of in-game ads (so that European ads are not shown to those in the U.S., for example). It also creates a unique user number that's generated locally, and is able to re-identify the gamer when he next appears online. In addition, IGA's in-game ad solution does capture the time of day that the user started to play each gaming session - Townsend mentioned, as an example, that "if the brief says 'Males 18 to 34'", the ads may only be served between 6pm and 9pm on a weekday evening or similar, to replicate 'primetime' viewing. The time that each ad impression takes place is also recorded by IGA, alongside what type of ad content it was (billboard, megaboard, or video stream), the duration (how long was the ad seen for), the size of the ad relative to the player, and the angle of deflection (what angle the ad is viewed at). For the full article click here And some more info EA clarified things a little bit more for Joystig.com Electronic Arts statement (unedited): The advertising program in Battlefield 2142 does not access any files which are not directly related to the game. It does not capture personal data such as cookies, account login detail, or surfing history. BF 2142 delivers ads by region. The advertising system uses a player's IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not be repurposed for other uses. Battlefield 2142 also tracks "impression data" related to in-game advertisements: location of a billboard in the game, brand advertised, duration of advertisement impression, etc. This information is used to help advertisers qualify the reach of a given advertisement.
October 18, 200619 yr that doesn't really explain it all that much, or make me feel any better about it. Its still wrong:mad:
October 18, 200619 yr i'm a little more relieved... but it doesnt matter to me, i dont have anything to hide.... Unlike Impact and his hacks....
October 18, 200619 yr i'm a little more relieved... but it doesnt matter to me, i dont have anything to hide.... Unlike Impact and his hacks.... didn't you have death hax?
October 18, 200619 yr didn't you have death hax? a11 Y0uR bAs3 is Bel0ng 2 me AnD My Ub3r DeaTh PwNag3!!! .... its only a flesh wound.... lol
October 18, 200619 yr I think its really the next gen version of Punkbuster...... the hackers will be drawn subconciously to adds via subliminal messaging that normal players wont... and thus be caught and banned... so Lt.Smash, be sure not to look at any ads in game when you are flying around owning in the motheras lol
October 18, 200619 yr Yeah, I especially like this paragraph in their article. Regarding today's online controversy, Townsend noted that "you are always going have that hardcore vocal minority" who don't want in-game ads. But he suggested that if those same people "knew the kind of painful transition that most publishers are going through right now", they might approve of in-game ads as an important financial support function for next-gen titles. He particularly commented: "If gamers still want to have a high amount of good quality titles year in and year out, there needs to be alternate revenue streams" for next-gen gaming - IGA clearly sees in-game advertising as a notable example of this. Painful transition!!!! Oh yeah, I feel for EA, all the way down to my toes.
October 18, 200619 yr Painful transition!!!! Oh yeah, I feel for EA, all the way down to my toes. Had a good laugh ty Wolfey!!!
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