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Posted

WWW.BARRONS.COM

Keybanc’s Evan Wingren lowered his rating to Sector Weight from Overweight and has “diminished confidence” in the videogame maker’s pipeline.

 

 

WWW.ZACKS.COM

View Electronic Arts Inc EA investment & stock information. Get the latest Electronic Arts Inc EA detailed stock quotes, stock data, Real-Time ECN, charts, stats and more.

 

Right now EA overall is sell sell sell.

2nd quarter earnings statement comes out later today.

I take it as a check and balance on the rose colored glasses that we put on when seeing the marketing material from a company. EA (and other gaming companies) have been trying new money making methods lately and their stock performance is one way we can see how those pan out. I dont think this will change minds on an individual game purchase, but it helps those of us who use this information in our purchasing decisions. I personally dont like throwing money at a company that hasn't learned its lessons from money grubbing techniques. That being said, falling stock prices may give us warning that EA will either be doubling down on fees/transactions to raise revenues or it may be getting more innovative. A guide post to potential future moves by a large company that many of us keep a close eye on for our daily entertainment needs.

 

This is no different than when Ubisoft just had to fess up that they do not have the staff to support all of their titles any more. Crazy for a company of that size to say that. Will I still buy Ubisoft? Yes. Will I consider which games have the best chance for ongoing support in choosing which games? Yes.

 

We need to know the good, bad and ugly.

I know you and Axlerod are joined at the hip, and I am sure he is very appreciative of your unwavering support for anything he writes in the forums, but what we need is more uplifting news for the community, and not the same ole I hate EA and the gaming world. We are at the precipices of the launching of Battlefield V. Please, lets place our efforts in that direction, so we can build the community and not break it down further.
  • Author
Activision Blizzard stock is still doing pretty good. They are steadily going up.

This happens a lot. Its all cyclic. I've seen EA take hits just like all other gaming companies.

Let's look at the past year for EA using a macro lens for a sec.

 

BF1 came out and there was a LOT of buzz about it. It had a lot going for it. WW1 themed witch just isn't done normally, huge clan support based on BF4, shiney new engine with killer graphics, etc etc. Unfortunately DICE/EA chose to poop on their long time supporters , the clans, and focus more on the console demographic and it severely hurt the franchise. Honestly when BF5 launches I expect BF1 to dry up and go away.

 

SWBG: Uhh yeah while entertaining for about a half hour they screwed the pooch so hard on this one they are up on sexual assault / beastiality charges.

 

PUBG came out and pretty much dominated everything gaming till Fortnight released and asked PUBG "whos yo daddy?". Both of these titles took away loads of players from bothe BF1 and SWBG.

 

BF5 was scheduled to release between 2 hugely anticipated titles. This is a pretty ambitious move and usually does not work out well for that title.

 

Preorder numbers for BF5 are pretty abysmal however these do not include the people who have either not purchased a preorder, such as myself or have gotten a refund because everything you would get with the preorder can be had via the Premier Access subscription. This is kind of skewing the numbers a lot of investors look at and I really dont think they have a way to measure true interest in the game which is causing a LOT of the stock fluctuation as this will have an effect on all their top tier titles.

 

I honestly think this is EA taking a step towards a full subscription based gaming platform. All tech companies are looking at this from MS to EA and since this is sub based its a steady revenue stream which is what they have been looking to create for decades. I honestly dont think this is a huge deal more of a slump during a lag time or a correction as they look to transition to a new service based platform.

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