I thought this was pretty interesting if you like stuff like this.  😀

 

Hooray! They have made interior vinyl siding! Yeah for in a garage this would be awesome, for inside my house fuggetaboutit. With the interior design it looks like it would be pretty good for acoustics due to the baffled design if it was used as a top layer over a different substrate so use in a home studio might be good as well but as a replacement for sheetrock on the interior of a home, nahhh.
The inability to easily patch for an invisible repair is my biggest issue. I can replace a section of sheetrock with a patch, mud, sand, and paint and you will never know a hole was made in it this stuff a patch would stand out like a framed picture. Also if there was a fire this stuff will eventually act just like gasoline. Sheetrock is for all intents and purposes a fire barrier which is why building codes for businesses require sheetrock to the roof in certain areas to act as a fire wall to reduce the spread of fire in attic / drop ceiling areas. 
So all in all the stuff has a place and a purpose but as a drywall / sheetrock replacement it just fails in a lot of important areas.